I’m a Vancouver-based freelance graphic designer and creative partner helping organizations communicate more clearly through thoughtful, cohesive design.
Since 2014, I have worked with businesses, clinics, nonprofit organizations and creative teams to develop brand identities, campaigns and marketing materials across digital, social, email, print, presentations, packaging and events.
My work often begins before the first design is created. I help clients make sense of the information, clarify the strongest message and determine how a creative idea can translate across multiple channels. From there, I develop the visual direction and carry it through from concept to final production.
I work with businesses and nonprofit organizations to turn ideas into thoughtful, engaging communications through design, storytelling and marketing strategy. From brand identities and campaigns to social media, email, presentations, print and digital advertising, I bring creative thinking and strategic communication together to create work that feels cohesive, purposeful and memorable.
Graphic design is at the core of what I do, but I am always thinking about the bigger picture: what needs to be communicated, who it needs to reach and how each piece fits into the broader brand experience.
My background also includes graphic design for film and television, an environment where timelines are fast, requirements can change quickly and attention to detail is essential. That experience has made me resourceful, adaptable and comfortable collaborating with large teams while maintaining a consistently high standard of work.
I’m especially drawn to projects in health and wellness, community impact, education and purpose-led organizations, but ultimately I enjoy working with clients who value thoughtful ideas, strong communication and considered design.
What I can help with
• Brand identity and visual systems
• Campaign concepts and creative direction
• Social media and digital advertising
• Email and website creative
• Presentations, reports and infographics
• Packaging and print collateral
• Event materials and environmental graphics
• Illustration, motion graphics and video support
• Ongoing freelance and retainer-based design
• Campaign concepts and creative direction
• Social media and digital advertising
• Email and website creative
• Presentations, reports and infographics
• Packaging and print collateral
• Event materials and environmental graphics
• Illustration, motion graphics and video support
• Ongoing freelance and retainer-based design
How I work
I ask questions, look beyond the individual deliverable and consider how the creative can support the larger objective. I’m equally comfortable developing a new direction from the ground up or working within an established brand system.
Above all, I want the creative process to feel organized, collaborative and dependable, with thoughtful work that not only looks good, but communicates with purpose.
Have a campaign, brand or idea that needs a clear creative direction? Let’s talk about your project.