withinUs is a Canadian wellness brand known for its premium TruMarine Collagen and a strong focus on quality, purity and sourcing. The brand was the first to bring premium marine collagen to North America, positioning itself within a competitive wellness industry where education, trust and strong visual storytelling are essential.
I worked with withinUs for over a year, creating an ongoing series of marketing and brand assets across both print and digital platforms. From web graphics and digital campaigns to printed collateral, each piece needed to feel distinctly withinUs while adapting to different audiences, messages and marketing objectives.
This Spring Sale 2026 campaign was designed to feel fresh, elevated and seasonal while staying cohesive with the established brand, using thoughtful imagery, colour inspired by the long days of summer, on brand but new approach to typography and stylized photo compositions to create a polished visual story across web and promotional assets.
Storytelling was an important part of the creative process. With products rooted in wellness, science and daily routines, the challenge was often to take detailed information and turn it into clear, visually engaging communications. I used strong imagery, thoughtful typography and structured layouts to help tell the story behind the products, their benefits and the lifestyle surrounding the brand.
