Better Halves
Better Halves is a Victoria, BC–based online counselling platform offering tiered relationship courses and coaching to couples around the world. The brand needed to feel professional and credible, while still being warm, approachable and a little playful, because counselling shouldn’t feel intimidating.
In developing the identity, we wanted to capture that sense of comfort, optimism and connection. We took inspiration from the idea of two halves coming together, translating it into a simple heart icon that represents partnership, balance and growth. A soft palette of blush pink, mint green and muted neutrals keeps the brand feeling fresh and welcoming, while clean typography gives it the confidence and clarity needed for an educational platform.
The result is a brand that makes a serious subject feel more accessible, human and hopeful.
For Better Halves, the digital experience extended beyond the website into a suite of downloadable, print-at-home resources designed to feel just as thoughtful and polished as the brand itself. The goal was to create a seamless user experience across every touchpoint, with clean layouts, clear information hierarchy and approachable visuals that make the course materials easy to navigate, use and revisit. From worksheets and exercises to supporting documents, each piece was designed to feel professional, cohesive and practical, whether viewed on screen or printed at home.
