Little Bird
The Little Bird brand was designed to feel elevated enough for a curated consignment boutique, while still retaining the warmth and playfulness of a children’s brand. The goal was to create an identity that felt modern, approachable and distinctive without leaning too heavily into traditional “kids” branding.
The visual identity began with a custom, hand-drawn wordmark. Its imperfect, organic letterforms give the brand personality and a sense of play, while the simple bird illustration adds a recognizable graphic element that can stand alone across social media, packaging and smaller applications.
A muted palette of dusty blue, warm mustard, soft cream and blush was chosen to create a calm, contemporary feel. Rather than using bright primary colours, the softer tones give the brand a more refined, Scandinavian-inspired aesthetic that complements the focus on handpicked, upscale children’s pieces.
Loose, painterly graphics were developed to bring movement and texture into the identity. These elements provide flexibility across the website, social content, print collateral and packaging while maintaining a cohesive visual language.
The final system combines custom typography, illustration, colour and texture into a flexible brand that feels playful but considered, reflecting Little Bird’s focus on thoughtfully selected, pre-loved pieces for modern families.
